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OVERVIEW

Background​

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Exporta is a B2B wholesale trading platform that connects Latin American suppliers with North American buyers. As a product designer at Exporta, I have been involved in end-to-end process of developing functionalities for the platform to enhance the company's business as well as improve user experience for different stakeholders.

 

This product is designed for Latin American Wholesale Suppliers, who would use it to manage deals and bid on opportunities (known as RFQ: Request For Quote) more efficiently and smoothly. 

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The goal of this design was to enable users to:

  • Find related RFQs more easily

  • Keep track of the status for participated RFQs

  • Take timely actions to win deals

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Impact

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Within a month after the deployment, we found an increasing number of user engagement with the RFQ module. More suppliers are actively participating in the business through bidding.

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We received many positive feedbacks through several user interviews that we conducted after launching this module.

IDENTIFY THE PROBLEM

Understand the Process​

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This product is designed for Wholesale Product Suppliers, who manufacture items and bid for purchase request.

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RESEARCH

Development Bottleneck​

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Exporta has many buyers who submitted RFQs, but there's a lack of suppliers who participated in bids.

In many cases, buyers would start the initiative of looking for products, but will be waiting for a long time until there're bids available for selections.

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Design Dilemma

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Why are suppliers not bidding actively?

Not enough information to use and act on --> discourage users to engage with the platform.

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Learn about Users

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What frustrate them? What are they hoping to achieve?

We conducted several interviews to learn about user needs.

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How to increase supplier engagement and encourage them to take prompt actions in managing RFQs?

EXPLORATIONS

Wireframes

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Iteration

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COMMUNICATION

Flow Chart

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Leverage with Design System

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Design Solution

FINAL DESIGN

More filters: Provide more filter types to sort matching RFQs.

New status tabs: Provide ways for users to keep track of new bids, on-going bids, and completed bids.

Save as favorite: Provide users a way to save for delayed actions

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Next Project: Camera App

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